ABOUT COLDWATER

The COLDWATER Story
COLDWATER was founded in 2021 by me, Grover Siegel. I'm 17 and I have a love for clothing. But in many cases, I find that I can't relate to the styles that big fashion brands put out. My goal is to create stylish and practical clothing that everyone will enjoy. I take my inspiration from companies I admire and designs I love.

Clothing design wasn't an interest of mine until recently. But design has been a passion since I was little. I've always been struck by the way things look, from cars to houses. I've been drawing and painting since I was seven, and that has fostered my love of color, texture and style. 

I signed up for a class at my old school called Passion Projects, and that's where I discovered my love of clothing design. Around that time, I walked into a store I had never seen before, called Superdry. I immediately fell in love with all the styles and products. Their use of colors and patterns were the perfect blend for my eye, and at that moment I knew what I wanted to do - create clothing.